Have you ever been in situations where you can’t “see” something even though you’re told it’s staring you in the face? Or maybe you’ve heard the term “it’s like wallpaper”.
If you haven’t heard that term before... it’s not a good thing. Imagine this: When the wallpaper was new, it was exciting and you loved it, but now that you’ve seen it a gagillion times, you don’t even notice it. And voila, “It’s like wallpaper”. Boring.
No one wants to be like wallpaper – especially in our industry!